Coffee Shop Rebrand

A major project I had to do, was rebrand a coffee shop. I chose Brewed Awakenings. I chose this coffee shop as it’s very small and a hidden gem in Rhode Island. I wanted to rebrand the entire thing, including logo, coffee boxes, and give ideas on how to improve.

I believe to improve this coffee shop they need to brand out to the community more. The Rhode Island/Mass area has a major car/bike scene and I think it would be great for business if they tried to incorporate that into their business. Rhode Island does an event every Sunday during the summer called “Cars and Coffee”, and if Brewed Awakenings did something with that, it would bring in great business. I decided to lean into the car theme with my designs.

I chose to focus heavily on the car aspect, as that is a huge part of my life. I believe what I came up with really captures both the cars and coffee world, and how influential this could be for the brand. This project really spoke to me, as I was able to be as creative as I could, while still staying on brand with coffee. One of the challenges I faced was picking a certain goal to achieve. As amazing as it was to have such creative freedom, it was hard for me to stick with on design and follow it all the way through. I feel, however, my final design stuck on brand so well, yet still has the freedom to do so many different designs with it, and I am really happy with how this came out.